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Soaring High: The UK Bingo Industry in a Nutshell

August 6th, 2008 by James
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The state of the online UK bingo industry is very prosperous due to the increasing number of online bingo operators sprouting every month and the continued marketing campaigns by the existing operators. The marketing weapon used by these operators is the free sign-ups offered to its prospective customers with the promising promotions every month which no one can resist to. This luring technique is very much attracting people of all ages even with teenagers who are just passing time with the increasing number of chat rooms which has become available in almost all of the online bingo sites.

So, how did online bingo start? Online bingo started with a free bingo game called “Bingo Zone” in 1996 followed by “Bingo Blitz”  in 1998. Since then, online bingo has become the most popular leisure activity especially in the UK. According to the recent survey commissioned by St. Minver Ltd. (the largest operator of European gaming networks), UK was third in the list behind the US and Japan of countries with the highest number of its population engrossed with online bingo.

Moreover, the smoking ban enforced in July of last year also promoted online bingo to the next level. As many of the bingo players who go to bingo clubs for a smoke,  the bingo halls saw a drop in their profits. Therefore, many big bingo operators shifted to online bingo where the market seems to be growing without limits.

So, in a nutshell, the UK bingo industry is there to stay as long as the operators keep their players happy…hip hip hooray!!!

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Categories: General Bingo News · Online Bingo · UK Bingo

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