The top UK online bingo site Foxy Bingo has not renewed the contract with the model Katie Price (aka Jordan) for the coming year.

The gaming site owners have parted saying they can no longer compete with Jordan’s time without a significant increase in the investment which has proved to be too much for them.

The commercial director of Foxy Bingo, Simon Collins has said that Jordan has indeed been a great advertising tool for their brand where they have changed the perception of the traditional Bingo and have got younger crowd interest in the game.

He also added that recent research among the Foxy Bingo players has proved that Katie was a super hit amongst them and was preferred to most of the other celebrities in the UK.

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